It is a truth universally acknowledged, that a single man (or woman) in possession of a good start-up must be in want of a website.

No matter how great your business, and how well you promote it in person – to compete successfully in a cut-throat commercial world, it is essential to be able to reach out to as wide an audience as possible. The world wide web is the business tool of choice for virtually everyone, with few exceptions – we even know of an 80 year old woman on a remote island off the Scottish coast who pops over to the mainland on a boat twice a week to make sure that her knitting website is up-to-date, and that any orders are fulfilled!

It is possible to build your own website very simply, with some powerful free programmes that allow you to create a very professional looking site without any prior knowledge of website building. Avoid the free options though, as they generally require you to carry their adverts, which immediately makes the site scream out “I was FREE!!”. For a modest investment, you can build yourself a smart looking website, with all the functionality you could ever need.

WordPress is the tool of choice for many amateur (and professional) website creators. It is very simple to use, packed with features, and easy to maintain/update. Its powerful blog-based platform allows you to constantly update your site with content and images, all wrapped up in one of thousands of stylish “themes”. WordPress is just one of many thousands of options – the world is your oyster when it comes to selecting the one that best suits your needs.

Content is king when it comes to websites. You can have the smartest looking, most easily navigable, well optimised site – but if your content lets you down, your website lets you down. If you aren’t a natural wordsmith – find someone who is, spend some time with them explaining what you do, your aims and objectives and your company ethos, then let them turn it all into sparkling copy, designed to engage your audience, and get those orders flooding in.